Digital Look Books are a great way for designers and labels to show off their upcoming collections.
Look books not only show the garments, but also the mood, feel, and inspiration behind a line.
The models, music, lighting, editing, styling, and location of the shoot are all important elements of a creating a noteworthy look book.
While searching through different look books, I found this video by Rebecca Minkoff. Showcasing her Spring 2011 collection, Rebecca Minkoff features models prancing around the beach, laying in the sand, and looking fabulous in her garments and accessories.
After watching the video, you really get a sense of the young, fresh vibe Rebecca Minkoff was going for.
All in all, I enjoy watching look book videos and recommend you do the same for your favorite designers and brands!
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